Cookie Policy
Last updated: 6 May 2026
1. What are cookies
Cookies are small text files stored on your device when you visit a website. They help websites function properly, remember your preferences, and understand how visitors use the site.
We also use similar technologies such as pixels, tags, and local storage. In this policy, we refer to all of these technologies together as “cookies.”
2. Who we are
The Tropical Pet (thetropicalpet.com) is operated by NewMediaWorld Pte. Ltd., a company incorporated in Singapore.
3. How we use cookies
We use cookies for the following purposes:
- Essential cookies — necessary for the site to operate, including session management and storing your cookie preferences.
- Analytics cookies — help us understand how visitors use the site so we can improve content and performance. These collect pseudonymous data (such as a randomly generated client ID) rather than directly identifying you.
- Affiliate tracking cookies — when you click an affiliate link, the destination site may set cookies to attribute the referral. We do not set these ourselves on this domain.
4. Cookies we use
Essential cookies
These cookies are necessary for the site to function. They are set automatically and cannot be switched off.
| Cookie | Purpose | Duration | Consent required |
|---|---|---|---|
| cookie_consent | Stores your cookie preferences | 1 year | No |
Analytics cookies
These cookies allow us to measure and analyse how visitors interact with the site. Data is collected pseudonymously — Google Analytics assigns a random client ID rather than recording your name or email. These cookies are only set if you consent via our cookie banner.
| Cookie | Provider | Purpose | Duration | Consent required |
|---|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users | 2 years | Yes |
| _ga_* | Google Analytics | Persists session state | 2 years | Yes |
5. Managing your preferences
When you first visit the site, you'll see a cookie banner that lets you accept or reject optional cookies. You can change your preferences at any time by clearing the "cookie_consent" cookie in your browser settings, after which the banner will reappear on your next visit.
You can also manage cookies via your browser settings — most browsers allow you to refuse all cookies, accept only first-party cookies, or be notified when cookies are set. Note that disabling essential cookies may break parts of the site.
6. Third-party cookies
When you click an affiliate link to a partner website (for example, an insurance provider or a pet supplement brand), that destination site may set its own cookies. Those cookies are governed by that site's own privacy and cookie policies, not ours.
7. Changes to this policy
We may update this Cookie Policy from time to time. Material changes will be reflected here with a new “Last updated” date. If the changes substantially affect what we collect or how we use your data, we will also notify subscribers by email.
8. Contact
Questions about cookies on this site? Email hello@thetropicalpet.com.
See also our Privacy Policy.